Ehsan National Charity Campaign 2026
ROSHN put SAR 30 million into the sixth edition of Saudi Arabia's Ehsan national charity campaign and signed on as strategic partner of the first Ehsan Season, an awareness and participation drive run across the Kingdom. It is the fourth straight year the developer has fronted the campaign, taking its total to SAR 115 million.
- The brief
- Saudi citizens and residents giving through Ehsan, the Kingdom's national charity platform, which ROSHN has backed year after year.
- The idea
- ROSHN funded the campaign's sixth edition and took the strategic partner role for the inaugural Ehsan Season, a Kingdom-wide drive to raise awareness and participation.
| Brand | Roshn |
|---|---|
| Agency | Not named on the source |
| Talent | Not named |
| Channels | digital, on-ground |
| Source | ROSHN Group |
What other home & building brands ran
The latest confirmed campaigns from the rest of the category, Gulf.
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|---|---|---|---|---|
| Azizi Developments | Ramadan 2026 sales programme at MeydanExperiential · 25 Mar 2026 | Experiential | – | 25 Mar 2026 |
| DAMAC Islands | Buy a Home, Get a Luxury CarFestive · 23 Feb 2026 | Festive | – | 23 Feb 2026 |
| Danube Properties | SHAHRUKHZ by Danube launchLaunch · 22 Dec 2025 | Launch | – | 22 Dec 2025 |
| DAMAC Islands | DAMAC Islands 2 launchIntegrated campaign · 18 Dec 2025 | Integrated campaign | – | 18 Dec 2025 |
| Diriyah | Diriyah Season 25/26Experiential · 11 Dec 2025 | Experiential | – | 11 Dec 2025 |
| Aldar | Driven By DetailsIntegrated campaign · 28 Jul 2025 | Integrated campaign | Lobster | 28 Jul 2025 |
| Drydocks World | Name Our CraneDigital/social · 21 Jul 2025 | Digital/social | – | 21 Jul 2025 |
| NEOM | Oxagon away-kit livery, London E-PrixSponsorship activation · 2 Jul 2025 | Sponsorship activation | – | 2 Jul 2025 |
More from Roshn
| Campaign | Type | Agency | Date |
|---|---|---|---|
| ROSHN Group rebrand and multi-asset identityRebrand · 14 Nov 2024 | Rebrand | – | 14 Nov 2024 |