Driven By Details
Brand campaign shot in Abu Dhabi and Manchester starring Manchester City manager Pep Guardiola, drawing a line between his precision as a coach and Aldar's approach to design. Aldar is Manchester City's official real estate partner; the film sits under the 'Details That Matter' platform and ran on digital and social.
- The brief
- Buyers and investors who judge Aldar on the quality of its design.
- What to borrow
- A sponsorship pays twice when the partner's public persona carries the brand's own claim.
| Brand | Aldar |
|---|---|
| Agency | Lobster |
| Talent | Pep Guardiola |
| Channels | digital, social |
| Source | Roastbrief |
What other home & building brands ran
The latest confirmed campaigns from the rest of the category, Gulf.
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Azizi Developments | Ramadan 2026 sales programme at MeydanExperiential · 25 Mar 2026 | Experiential | – | 25 Mar 2026 |
| Roshn | Ehsan National Charity Campaign 2026Purpose · 23 Feb 2026 | Purpose | – | 23 Feb 2026 |
| DAMAC Islands | Buy a Home, Get a Luxury CarFestive · 23 Feb 2026 | Festive | – | 23 Feb 2026 |
| Danube Properties | SHAHRUKHZ by Danube launchLaunch · 22 Dec 2025 | Launch | – | 22 Dec 2025 |
| DAMAC Islands | DAMAC Islands 2 launchIntegrated campaign · 18 Dec 2025 | Integrated campaign | – | 18 Dec 2025 |
| Diriyah | Diriyah Season 25/26Experiential · 11 Dec 2025 | Experiential | – | 11 Dec 2025 |
| Drydocks World | Name Our CraneDigital/social · 21 Jul 2025 | Digital/social | – | 21 Jul 2025 |
| NEOM | Oxagon away-kit livery, London E-PrixSponsorship activation · 2 Jul 2025 | Sponsorship activation | – | 2 Jul 2025 |
More from Aldar
| Campaign | Type | Agency | Date |
|---|---|---|---|
| Live life as it should beLaunch · 2 Feb 2023 | Launch | FP7 McCann | 2 Feb 2023 |