Oman Launch campaign
An omnichannel launch marking Mashreq's entry into Oman, positioned on the bank's origin as the Bank of Oman and framed as a legacy reunited. A film built on research into Omani generations ran for 90 days on Facebook, Instagram, LinkedIn, X and YouTube, alongside 12 weeks of lamppost, airport and billboard sites across Muscat and print in Al Watan and Muscat Daily.
- The brief
- Omani customers, for a bank entering Oman that began life as the Bank of Oman.
- The idea
- Mashreq framed its arrival as a legacy reunited, with a film drawn from research on Omani generations on social media for 90 days, plus billboards, airport sites and newspaper ads in Muscat.
- What to borrow
- A brand entering a market can lead with its local roots, presenting itself as returning home.
| Brand | Mashreq |
|---|---|
| Agency | Sweetwater MEA |
| Talent | Not named |
| Channels | digital, social, OOH, print |
| Source | Campaign Middle East |
Case studies like this
Campaigns from other brands that did something close, matched on what each one actually did.
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Sukoon | Oman Insurance rebrands as SukoonRebrand · 13 Oct 2022 | Rebrand | Landor and Fitch | 13 Oct 2022 |
| STC | 30 days, 30 giftsFestive · 23 Feb 2026 | Festive | – | 23 Feb 2026 |
| STC | Ramadan RewardsFestive · 23 Feb 2026 | Festive | – | 23 Feb 2026 |
| Wizz Air Abu Dhabi | 21st anniversary raffle22 May 2025 | – | – | 22 May 2025 |
| flydubai | Summer 2023 campaignIntegrated campaign · 14 Aug 2023 | Integrated campaign | – | 14 Aug 2023 |
| Sharaf DG | 20th anniversary 'all-out' campaignIntegrated campaign · 23 Jul 2025 | Integrated campaign | – | 23 Jul 2025 |
What other banking & finance brands ran
The latest confirmed campaigns from the rest of the category, Gulf.
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| MyHassad | MyHassad $1 million monthly prizeIntegrated campaign · 26 Aug 2026 | Integrated campaign | – | 26 Aug 2026 |
| Axi | Axi brand refresh and new websiteRebrand · 20 Aug 2026 | Rebrand | – | 20 Aug 2026 |
| Al Baraka Islamic Bank | Your Summer is Better with Al BarakaIntegrated campaign · 20 Jul 2026 | Integrated campaign | – | 20 Jul 2026 |
| CBD NOW | UP by CBD launchLaunch · 15 Jul 2026 | Launch | – | 15 Jul 2026 |
| QIB | QIB Qatar Airways Privilege Club bonus Avios offer21 Jun 2026 | – | – | 21 Jun 2026 |
| Bupa Arabia | KiswaPurpose · 14 Apr 2026 | Purpose | – | 14 Apr 2026 |
| iMarkaz Invest | iMarkaz InvestLaunch · 30 Mar 2026 | Launch | – | 30 Mar 2026 |
| National Bank of Bahrain | Eidiya new banknotes 2026Festive · 17 Mar 2026 | Festive | – | 17 Mar 2026 |
More from Mashreq
| Campaign | Type | Agency | Date |
|---|---|---|---|
| Zainab Al Eqabi as brand ambassadorInfluencer · 28 Oct 2024 | Influencer | – | 28 Oct 2024 |
| Rise Every Day podcast with AnghamiDigital/social · 4 Oct 2022 | Digital/social | – | 4 Oct 2022 |
| Rise Every DayRebrand · 21 Sep 2022 | Rebrand | – | 21 Sep 2022 |