Interplay

A short film with Arsenal players Martin Odegaard, Bukayo Saka and Jakub Kiwior, using a football passed between them as the visual device that leads the viewer through the detailing of a Sobha property. It set the developer's 'Art of The Detail' line against Arsenal's 'Art of Football' and was made by Alok Nanda & Company.

The brief

Global property buyers, for a developer that had just become Arsenal's principal partner and the name on its training ground.

The idea

Bukayo Saka, Martin Odegaard and Jakub Kiwior pass a football through a Sobha property, the ball guiding the eye to its detailing, pairing Sobha's Art of The Detail with Arsenal's Art of Football.

What to borrow

When a sponsorship links two crafts, a single visual device like a passed ball can make the comparison literal.