. ابتسامتها، وحضورها، وحرصها الدائم على مد يد العون للآخرين، أصبحت فيكي الشخص الذي يلجأ إليه السكان بكل ثقة، وصار وجودها جزءاً من تفاصيل حياتهم اليومية. #الدار #عامرة_بأهلها For families and children at Waters Edge, Vicky became more than a familiar face. The trust she built made her someone they could turn to when they felt most vulnerable and someone whose presence now feels inseparable from the community. #Aldar #LiveAldar #BeautifullyUs
Aldar
Aldar is Abu Dhabi's state-owned property developer, whose projects include Yas Island and Al Raha Beach.
4 of 7 rows confirmed on their sourceHow we check
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Ads running now
Every ad Aldar is running on Facebook and Instagram in the UAE, newest first, from Meta's Ad Library on 26 Oct 2026: 13 ads (Meta counts 41, listing each copy and city version on its own), from the Aldar page.
The Wilds Residences
Own your home with just 10% down payment, 50/50 payment plan and 4% DLD waiver, from AED 1.6M 1 to 3-bedroom residences and duplexes at The Wilds Residences, Dubai.
The Wilds Residences in Dubai
Own your home with just 10% down payment, a 50/50 payment plan and a 4% DLD waiver, with prices from AED 1.6M. 1- to 3-bedroom residences and duplexes at The Wilds Residences, Dubai.
A new London address
Discover 1 & 2-bedroom apartments at The Hexon in London, close to outstanding-rated schools and leading universities.
1 & 2-Bed London Apartments
Own a 1 or 2-bedroom apartment at The Hexon in London, close to the River Thames, Battersea Power Station and city connections.
Yas Riva Reserve
At the residents-only clubhouse, outdoor pools & a coffee shop are all part of life at Yas Riva Reserve. Premium 4 to 6-bed villas from AED 7.9M. Register today and enjoy a 2% ADM fee waiver.
Yas Riva Reserve
Own a premium 4 to 6-bed villa at Yas Riva Reserve, from AED 7.9M with a 5% down payment on a 50/50 payment plan. Register today and enjoy a 5-year service charge waiver.
Yas Riva Reserve
Five minutes from the best Yas Island has to offer. Yas Riva Reserve homes from AED 7.9M, with a 5% down payment and a 5-year service charge waiver. Register today.
Sponsorships
Season by season, then every row newest first with what our check found on its source.
Partner · Event · 2026
Official Founding Partner. Listed under "OFFICIAL FOUNDING PARTNER" on the Abu Dhabi Grand Prix partner wall.
Official partner · Event · 2026
Listed under "OFFICIAL PARTNERS OF YAS MARINA CIRCUIT" on the circuit's All Partners page.
Presenting · Event · 2025
Presenting Partner of Abu Dhabi Art 2025.
Partner · Event · 2025
Official Founding Partner. Listed under "OFFICIAL FOUNDING PARTNER" on the Abu Dhabi Grand Prix partner wall.
Partner · Event · 2024
Official Founding Partner. Listed under "OFFICIAL FOUNDING PARTNER" on the Abu Dhabi Grand Prix partner wall.
Campaigns
With the agency and talent where the trade press named them.
Integrated campaign · 28 Jul 2025
Brand campaign shot in Abu Dhabi and Manchester starring Manchester City manager Pep Guardiola, drawing a line between his precision as a coach and Aldar's approach to design. Aldar is Manchester City's official real estate partner; the film sits under the 'Details That Matter' platform and ran on digital and social.
Agency: Lobster. Talent: Pep Guardiola.
Launch · 2 Feb 2023
Launch campaign for The Sustainable City on Yas Island, whose first phase sold out in a day. Rather than a futuristic city, the films and short documentaries argued for going back to basics and reconnecting with nature, giving voice to the community and its residents.
Agency: FP7 McCann.
Agencies
Credited on Aldar's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| Lobster | 1 campaign | 28 Jul 2025 |
| FP7 McCann | 1 campaign | 2 Feb 2023 |
Against home & building peers
Confirmed deals only. The full home & building leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Aldar | 3 | 2 | 2 | Motorsport | 2026 |
| Danube Properties | 0 | 0 | 3 | TV and streaming | 22 Dec 2025 |
| Emaar | 4 | 1 | 0 | Kabaddi, hockey, tennis and more | 2026 |
| DAMAC Islands | 0 | 1 | 3 | – | 23 Feb 2026 |
| Nakheel | 1 | 1 | 2 | Kabaddi, hockey, tennis and more | 2026 |
Where peers sponsor and Aldar doesn't
| Property | Peers on it |
|---|---|
| Dubai Fitness Challenge | Emaar |
| Dubai Desert Classic | Nakheel |
| 1 Billion Followers Summit | Emaar |
| Al Hilal SFC | Emaar |
| Dubai World Cup | Emaar |
Questions people ask
What does Aldar sponsor?
Aldar has 3 confirmed sponsorship properties on record, mostly in motorsport, then culture, arts and literature, including Abu Dhabi Grand Prix, Yas Marina Circuit season, Abu Dhabi Art. The latest is dated 2026.
Which agency works on Aldar's campaigns?
Credited on Aldar campaigns: Lobster (1 campaign, latest 28 Jul 2025); FP7 McCann (1 campaign, latest 2 Feb 2023).
Know when Aldar signs something new
One email when Aldar or a home & building rival signs a sponsorship, an ambassador or a campaign.
Work at Aldar? Claim this page
Correct it and add what is missing. Anyone can report an error; we fix confirmed errors within 7 days.
From gulf.monumentum.in/brand/aldar, by C4E. Every row is dated and checked against its public source; how we check: gulf.monumentum.in/how-we-check.











