Color Your Summer
The 2025 edition of the Saudi Summer programme, launched under the line 'Color Your Summer' at a Riyadh workshop with more than 120 tourism partners. It ran May to September across six destinations from Jeddah and the Red Sea to Taif, Baha and Asir, hung on the Esports World Cup and the Jeddah and Asir seasons, and carried more than 600 products and 250 offers against a target of 41 million visitors from 18 countries.
- The brief
- Travellers weighing a summer trip, for whom Saudi Arabia offers both coastline and cool mountain retreats.
- The idea
- The Saudi Summer programme launched with more than 120 partners, 600-plus experiences and 250-plus offers, from Red Sea islands and new Jeddah beaches to the mountains of Asir, Taif and Baha.
- What to borrow
- A single colourful theme lets a varied offer, beaches, mountains and events, sit under one promise.
| Brand | Visit Saudi |
|---|---|
| Agency | Not named on the source |
| Talent | Not named |
| Channels | digital, social, on-ground |
| Source | Arab News |
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| Etihad Airways | Beyond BordersIntegrated campaign · 31 Aug 2026 | Integrated campaign | – | 31 Aug 2026 |
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| Al Balad Development | Al Ittihad Club platinum sponsorship activationSponsorship activation · 8 Aug 2026 | Sponsorship activation | – | 8 Aug 2026 |
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