Let It Fly
International travellers collect stickers inspired by Saudi cities and traditional crafts, bought at the Saudia Store and selected Riyadh and Jeddah retailers, and redeem them for up to 1.5kg of extra baggage allowance. Saudia reported more than 39,000 stickers redeemed across 22 countries, and the work won Silver and Bronze Lions at Cannes.
- The brief
- International visitors leaving Saudi Arabia with souvenirs and little spare baggage allowance.
- The idea
- Saudia sold stickers based on Saudi cities and crafts at its store and Riyadh and Jeddah shops, each redeemable for up to 1.5 kg of extra baggage; over 39,000 were redeemed across 22 countries.
- What to borrow
- Turning a souvenir into a ticket for extra luggage solves the problem that buying souvenirs creates.
| Brand | Saudia |
|---|---|
| Agency | Not named on the source |
| Talent | Not named |
| Channels | in-store, on-ground |
| Source | Communicate Online |
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