Don't Just See the World. Feel It.

Jazeera's summer 2026 platform, pushing travellers to immerse themselves in a destination rather than tick it off, named across Europe, the Caucasus, Central Asia and the Middle East. The airline hung a summer sale of up to 30 percent off, promo code J9SUMMER, on the same idea.

The brief

Summer travellers from Kuwait who tend to treat a holiday as a list of sights, across Jazeera's Europe, Caucasus and Middle East routes.

The idea

The summer platform urges people to live a place, from Prague's old streets to Antalya's beaches, and carries a week-long fare sale, code J9SUMMER, cutting prices by as much as 30 percent.

What to borrow

Hanging a time-boxed discount on a brand idea lets a fare sale say something beyond price.

Brand	Jazeera Airways
Agency	Not named on the source
Talent	Not named
Channels	digital
Source	Zawya