Skip to content
Integrated campaignGulf7 Mar 2024

Double the Discovery

A joint Qatar Tourism and Saudi Tourism Authority push selling one trip across both countries, with Almosafer and its destination-management arm Discover Saudi building the curated packages of flights, hotels and transport alongside Discover Qatar's stopover packages, supported by city guides to attractions, shopping and restaurants in both markets.

The brief
Travellers who could see Qatar and Saudi Arabia on a single trip.
The idea
Qatar's and Saudi Arabia's tourism bodies joined Almosafer's Discover Saudi to sell combined trips, with packaged flights, hotels and transport, Discover Qatar stopovers and city guides for both countries.
BrandAlmosafer
AgencyNot named on the source
TalentNot named
Channelsdigital
SourceThe Peninsula

Case studies like this

Campaigns from other brands that did something close, matched on what each one actually did.

BrandCampaignTypeAgencyDate
Visit SaudiColor Your SummerIntegrated campaign · 25 May 2025Integrated campaign–25 May 2025
Visit SaudiHilton and Saudi Tourism Authority destination campaignIntegrated campaign · 17 Jan 2025Integrated campaign–17 Jan 2025

What other travel & hospitality brands ran

The latest confirmed campaigns from the rest of the category, Gulf.

BrandCampaignTypeAgencyDate
EmiratesTravel RehearsalExperiential · 4 Sep 2026Experiential–4 Sep 2026
Mall of QatarShop, Win & StyleIntegrated campaign · 3 Sep 2026Integrated campaign–3 Sep 2026
CareemOrder from 'the other guys'Digital/social · 1 Sep 2026Digital/social–1 Sep 2026
Etihad AirwaysBeyond BordersIntegrated campaign · 31 Aug 2026Integrated campaign–31 Aug 2026
flyadeal50th aircraft livery design competitionDigital/social · 10 Aug 2026Digital/social–10 Aug 2026
Al Balad DevelopmentAl Ittihad Club platinum sponsorship activationSponsorship activation · 8 Aug 2026Sponsorship activation–8 Aug 2026
Mall of QatarHala Summer 2026 at Mall of QatarSponsorship activation · 27 Jul 2026Sponsorship activation–27 Jul 2026
Visit DubaiA Dubai InviteIntegrated campaign · 23 Jul 2026Integrated campaign–23 Jul 2026