Double the Discovery
A joint Qatar Tourism and Saudi Tourism Authority push selling one trip across both countries, with Almosafer and its destination-management arm Discover Saudi building the curated packages of flights, hotels and transport alongside Discover Qatar's stopover packages, supported by city guides to attractions, shopping and restaurants in both markets.
- The brief
- Travellers who could see Qatar and Saudi Arabia on a single trip.
- The idea
- Qatar's and Saudi Arabia's tourism bodies joined Almosafer's Discover Saudi to sell combined trips, with packaged flights, hotels and transport, Discover Qatar stopovers and city guides for both countries.
| Brand | Almosafer |
|---|---|
| Agency | Not named on the source |
| Talent | Not named |
| Channels | digital |
| Source | The Peninsula |
Case studies like this
Campaigns from other brands that did something close, matched on what each one actually did.
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Visit Saudi | Color Your SummerIntegrated campaign · 25 May 2025 | Integrated campaign | – | 25 May 2025 |
| Visit Saudi | Hilton and Saudi Tourism Authority destination campaignIntegrated campaign · 17 Jan 2025 | Integrated campaign | – | 17 Jan 2025 |
What other travel & hospitality brands ran
The latest confirmed campaigns from the rest of the category, Gulf.
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Emirates | Travel RehearsalExperiential · 4 Sep 2026 | Experiential | – | 4 Sep 2026 |
| Mall of Qatar | Shop, Win & StyleIntegrated campaign · 3 Sep 2026 | Integrated campaign | – | 3 Sep 2026 |
| Careem | Order from 'the other guys'Digital/social · 1 Sep 2026 | Digital/social | – | 1 Sep 2026 |
| Etihad Airways | Beyond BordersIntegrated campaign · 31 Aug 2026 | Integrated campaign | – | 31 Aug 2026 |
| flyadeal | 50th aircraft livery design competitionDigital/social · 10 Aug 2026 | Digital/social | – | 10 Aug 2026 |
| Al Balad Development | Al Ittihad Club platinum sponsorship activationSponsorship activation · 8 Aug 2026 | Sponsorship activation | – | 8 Aug 2026 |
| Mall of Qatar | Hala Summer 2026 at Mall of QatarSponsorship activation · 27 Jul 2026 | Sponsorship activation | – | 27 Jul 2026 |
| Visit Dubai | A Dubai InviteIntegrated campaign · 23 Jul 2026 | Integrated campaign | – | 23 Jul 2026 |





