Hilton and Saudi Tourism Authority destination campaign

A co-branded destination campaign with Hilton, running films on Riyadh, Jeddah, AlUla, Makkah and Madinah that set the country's landmarks alongside Hilton properties such as Waldorf Astoria Jeddah and Conrad Makkah. It built on a 2023 memorandum between the two and was pushed internationally across the Middle East, South Africa, the UK, Germany, Italy, France, Malaysia and Indonesia.

The brief

International travellers in markets from the UK and Germany to Malaysia and Indonesia, considering Saudi Arabia for a trip.

The idea

The Saudi Tourism Authority and Hilton made short films on Makkah, Madinah, Riyadh, Jeddah and AlUla that place landmarks beside Hilton hotels, shown across the Middle East, Europe, South Africa and Southeast Asia.

What to borrow

A hotel group and a tourism board can share one story: the place gives the reason to go, the hotel a place to stay.

Brand	Visit Saudi
Agency	Not named on the source
Talent	Not named
Channels	digital, social, OTT
Source	Communicate Online