World Cup credit card campaign
A social campaign for anb's credit card built around the 2022 football World Cup, aimed at card holders, non-holders, frequent travellers and football fans. It was the bank's first run on Snapchat and TikTok in Saudi Arabia, planned through OMD's Omni Custom Audiences segments rather than platform demographics, and reported an 81 percent lift in click-through on TikTok.
- The brief
- Football fans, frequent travellers and both existing and potential card customers in Saudi Arabia during the 2022 World Cup.
- The idea
- OMD placed anb's first Snapchat and TikTok ads in the country using its Omni Custom Audiences segments in place of platform demographics; click-through on TikTok rose 81 percent.
- What to borrow
- Choosing audiences by behaviour across channels can sharpen paid social for a bank entering new platforms.
| Brand | anb |
|---|---|
| Agency | OMD |
| Talent | Not named |
| Channels | social, digital |
| Source | Communicate Online |
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