The Original Motor Oil. For the Driven
A FIFA World Cup 2026 brand film that follows fans travelling to matches by car, bus, truck and motorcycle, set against Valvoline's 160-year history. Shot in Chile, it opened in Mexico and rolled out from May across the US, China, India, Australia, Canada, Thailand and Saudi Arabia on TV, digital out of home, radio and social, with a sweepstakes offering a trip to the tournament.
- The brief
- Football fans who drive, ride or take the bus a long way to see FIFA World Cup 2026 matches.
- The idea
- A film follows fans heading to games by car, bus, truck and motorbike, set against Valvoline's 160 years. Filmed in Chile and launched in Mexico, it spread to eight more markets with a sweepstakes.
- What to borrow
- Centring a sponsorship on the journey to the game ties a motor oil to the fan ritual it actually serves.
| Brand | Valvoline by Aramco |
|---|---|
| Agency | We Are Laugh |
| Talent | Not named |
| Channels | TV, OOH, radio, social, digital |
| Source | PR Newswire |
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More from Valvoline by Aramco
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|---|---|---|---|
| نستاهلك_يا_دارنا#Digital/social · 8 Oct 2019 | Digital/social | – | 8 Oct 2019 |