National Holidays campaign
For Kuwait's National and Liberation Day, Jahez International ran a bundle of activations: National Day artwork by artist Sheikha Al-Habshi on coffee sleeves and stickers for Kofe orders on the app, sponsorship of LOYAC's Kontinue entrepreneurship programme at Boursa Kuwait, a crafts day with children at KACCH and BACCH, and a rebuild of the Kabd Tunnel with influencer Bu Jarrah and local graffiti artists.
- The brief
- People in Kuwait celebrating National and Liberation Day, for a food delivery platform wanting to feel local.
- The idea
- Jahez put artist Sheikha Al-Habshi's National Day designs on Kofe coffee sleeves, sponsored LOYAC's Kontinue programme, held children's craft days and rebuilt the Kabd Tunnel with Bu Jarrah and graffiti artists.
| Brand | Jahez |
|---|---|
| Agency | Not named on the source |
| Talent | Sheikha Al-Habshi, Bu Jarrah |
| Channels | on-ground, social, in-store |
| Source | Kuwait Times |
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