The Emirati Chef's Table

A multi-phase platform built with Dubai SME and Dubai Tourism that puts five Emirati chefs on Kitopi's kitchens and delivery network, each chosen for a different corner of Emirati food culture. Kitopi framed it as the start of a rolling programme rather than a single activation, following earlier collaborations such as Inner Child at High Joint.

The brief

Emirati chefs who lack the visibility, support and operations to turn their food into a scalable business.

The idea

Working with Dubai Tourism and Dubai SME, Kitopi put five Emirati chefs, each representing a different side of Emirati food, onto its kitchens and delivery network as the first phase of a rolling programme.

What to borrow

A delivery operator can lend its infrastructure to local talent and gain cultural standing in return.

Brand	Kitopi
Agency	Not named on the source
Talent	Not named
Channels	on-ground, social
Source	Campaign Middle East