No More FOMO
A digital-first campaign under the line 'Watch What You're Missing', running films in which Arab celebrities suffer the discomfort of being out of the loop on a trending show. Ascia Alshammiri, Bader Alshuaibi, Aseel Omran, Taha Desouky, Amy Samir Ghanem and Hassan El Raddad fronted it, and its original song was picked up as a sample by TikTok creators.
- The brief
- Younger Arab viewers who feel left out when everyone is talking about a show they have not watched.
- The idea
- Digital films show Arab stars such as Aseel Omran and Hassan El Raddad squirming when they have missed the series everyone is discussing, set to an original song TikTok creators reused.
- What to borrow
- Turning fear of missing out into comedy with famous faces makes a streaming catalogue feel like social currency.
| Brand | OSN+ |
|---|---|
| Agency | Not named on the source |
| Talent | Ascia Alshammiri, Bader Alshuaibi, Aseel Omran, Taha Desouky, Amy Samir Ghanem, Hassan El Raddad |
| Channels | digital, social |
| Source | Campaign Middle East |
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