Logic film for busy Egyptians
A comic film built around the illogic of the daily Cairo commute, arguing that the sensible thing to do is switch to the app. Directed by Mohamed El Zayat out of Bigfoot Films with music by Sary Hany.
- The brief
- Cairo commuters stuck in traffic and congestion that make no sense.
- The idea
- A comic film lays bare how illogical the daily Cairo commute is and argues that switching to Swvl's app-booked buses is the sensible move. Directed by Mohamed El Zayat.
- What to borrow
- Mocking the status quo commuters put up with makes switching feel like plain common sense.
| Brand | Swvl |
|---|---|
| Agency | JWT Cairo |
| Talent | Not named |
| Channels | TV, digital |
| Source | Campaign Middle East |
Case studies like this
Campaigns from other brands that did something close, matched on what each one actually did.
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Almarai | شرب الحليب.. سر اللبيب (Milk every day, is the smart way)Digital/social · 16 Jan 2024 | Digital/social | – | 16 Jan 2024 |
| Hackett London | Khalak Asli (Stay Original)Influencer · 17 Aug 2023 | Influencer | – | 17 Aug 2023 |
| OSN+ | No More FOMOInfluencer · 7 Aug 2023 | Influencer | – | 7 Aug 2023 |
| OSN+ | OSN+ multi-genre brand anthemIntegrated campaign · 27 Mar 2026 | Integrated campaign | – | 27 Mar 2026 |
What other travel & hospitality brands ran
The latest confirmed campaigns from the rest of the category, Gulf.
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Emirates | Travel RehearsalExperiential · 4 Sep 2026 | Experiential | – | 4 Sep 2026 |
| Mall of Qatar | Shop, Win & StyleIntegrated campaign · 3 Sep 2026 | Integrated campaign | – | 3 Sep 2026 |
| Careem | Order from 'the other guys'Digital/social · 1 Sep 2026 | Digital/social | – | 1 Sep 2026 |
| Etihad Airways | Beyond BordersIntegrated campaign · 31 Aug 2026 | Integrated campaign | – | 31 Aug 2026 |
| flyadeal | 50th aircraft livery design competitionDigital/social · 10 Aug 2026 | Digital/social | – | 10 Aug 2026 |
| Al Balad Development | Al Ittihad Club platinum sponsorship activationSponsorship activation · 8 Aug 2026 | Sponsorship activation | – | 8 Aug 2026 |
| Mall of Qatar | Hala Summer 2026 at Mall of QatarSponsorship activation · 27 Jul 2026 | Sponsorship activation | – | 27 Jul 2026 |
| Visit Dubai | A Dubai InviteIntegrated campaign · 23 Jul 2026 | Integrated campaign | – | 23 Jul 2026 |
More from Swvl
| Campaign | Type | Agency | Date |
|---|---|---|---|
| Koi Baat Nahi, Swvl HaiIntegrated campaign · 7 Oct 2021 | Integrated campaign | – | 7 Oct 2021 |