DED anti-piracy awareness campaign

OSN ran a joint public-awareness campaign with the Commercial Compliance and Consumer Protection arm of Dubai's Department of Economic Development on the harm television piracy does to the pay-TV industry. It ran to April 2015 across more than twenty OSN channels, radio, local newspapers, websites and social media.

The brief

UAE viewers tempted by pirated TV, a breach of intellectual property that hurts pay-TV providers.

The idea

OSN and Dubai's economic department, through its consumer-protection unit, ran awareness messages on more than 20 OSN channels, radio, newspapers, websites and social media until April 2015.

What to borrow

Partnering with a regulator gives a pay-TV company's anti-piracy message public authority beyond self-interest.

Brand	OSN+
Agency	Not named on the source
Talent	Not named
Channels	TV, radio, print, digital, social
Source	Gulf News