شرب الحليب.. سر اللبيب (Milk every day, is the smart way)

A fresh-milk campaign extended onto Anghami, where the streaming service's AI tools and the voice of Saudi singer Rasha Rizk let parents generate a personalised song using their child's name to encourage a daily milk habit, then share it on social.

The brief

Saudi parents trying to build a daily fresh-milk habit in their children.

The idea

Through Anghami's AI features and the voice of singer Rasha Rizk, parents enter their child's name and a song topic to get a personalised milk song they can post on social media.

What to borrow

A child's own name in a song makes a nutrition message something parents want to play, and gives them something to share.

Brand	Almarai
Agency	Not named on the source
Talent	Rasha Rizk
Channels	digital, social
Source	Campaign Middle East