House of the Dragon Season 2 launch with Amazon Ads

To launch the second season of House of the Dragon, OSN+ printed more than 350,000 branded Amazon delivery boxes in Saudi Arabia carrying a QR code to its Amazon.sa brand store, turned that store into a Team Black versus Team Green choice with trailers and character histories, took over the Amazon.sa homepage in black or green on launch day, and ran a first-impression takeover on Twitch.

The brief

Saudi Amazon shoppers, many of them not yet fans, whom OSN+ wanted to pull toward season two of House of the Dragon.

The idea

OSN+ sent over 350,000 Amazon boxes bearing show art and a QR code, turned its Amazon.sa store into a Team Black or Team Green choice, and recoloured the homepage at launch.

What to borrow

A retail partner's own surfaces, from the parcel at the door to the homepage, can carry an entertainment launch to people outside the fan base.

Brand	OSN+
Agency	Not named on the source
Talent	Not named
Channels	digital, social
Source	Communicate Online