Miral new brand identity
Miral replaced its old mark with a three-line logo standing for people, community and environment, and folded its operating arms into one house of brands, renaming Experience Hub as Miral Destinations and Farah Experiences as Miral Experiences alongside Yas Asset Management.
- The brief
- Miral's stakeholders, as the Yas Island developer grew into projects across Abu Dhabi worth over Dh13 billion.
- The idea
- Miral swapped its old logo for a three-line mark standing for community, people and the environment, and gathered its businesses into one house of brands, with Experience Hub becoming Miral Destinations.
- What to borrow
- Renaming operating arms under the parent name lets a growing developer show one face to the market as its portfolio widens.
| Brand | Yas Island |
|---|---|
| Agency | Not named on the source |
| Talent | Not named |
| Channels | digital |
| Source | Khaleej Times |
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