EMSTEEL rebrand
Emirates Steel Arkan became EMSTEEL, launching a new identity and operating model at an Abu Dhabi event for more than 400 customers, partners and employees. Bellwether built the visual guidelines around sustainability and low-carbon steel, Mamemo ran the event and its films, Garage 366 handled media buying, Weber Shandwick the PR and Digital Farm the social rollout.
- The brief
- Customers, partners and staff of Emirates Steel Arkan, as the group took a new name and reset its operating model around low-carbon steel.
- What to borrow
- Pairing a new name with a new operating model, launched to customers in person, gives an industrial rebrand weight beyond the logo.
| Brand | EMSTEEL |
|---|---|
| Agency | Bellwether |
| Talent | Not named |
| Channels | on-ground, social, digital |
| Source | Campaign Middle East |
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