Back to School 2022
Jarir's annual Back to School push, built around a printed and online catalogue of school supplies and licensed character ranges, promoted across its Gulf store network and its Facebook, Instagram, X and TikTok accounts.
- The brief
- Students and parents in Qatar and the Gulf getting ready for the new school year.
- The idea
- Jarir's yearly push gathers school supplies, from bags and notebooks to Batman-branded lunch boxes and pencil cases, into a catalogue promoted in stores and on its social accounts.
- What to borrow
- Licensed character ranges turn a routine school supplies run into something children ask for.
| Brand | Jarir Bookstore |
|---|---|
| Agency | Not named on the source |
| Talent | Not named |
| Channels | in-store, print, digital, social |
| Source | Doha News |
Case studies like this
Campaigns from other brands that did something close, matched on what each one actually did.
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Doha Metro | Back to School 2025 (2nd edition)Experiential · 20 Aug 2025 | Experiential | – | 20 Aug 2025 |
| Marmum | Marmum Back to School 2025Integrated campaign · 29 Aug 2025 | Integrated campaign | – | 29 Aug 2025 |
| Hackett London | Khalak Asli (Stay Original)Influencer · 17 Aug 2023 | Influencer | – | 17 Aug 2023 |
| Jumbo Electronics | Pre-Back-To-SchoolIntegrated campaign · 26 Jul 2024 | Integrated campaign | – | 26 Jul 2024 |
| Mitsubishi | Back to School with Mitsubishi7 Sep 2026 | – | – | 7 Sep 2026 |
| Ooredoo | Good to be BackIntegrated campaign · 24 Aug 2026 | Integrated campaign | – | 24 Aug 2026 |
What other e-commerce & retail brands ran
The latest confirmed campaigns from the rest of the category, Gulf.
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Mitsubishi | Back to School with Mitsubishi7 Sep 2026 | – | – | 7 Sep 2026 |
| Qatar Duty Free | Toblerone Crystal Bar auction for Education Above AllExperiential · 14 Aug 2026 | Experiential | – | 14 Aug 2026 |
| Nesto Hypermarket | Free Kick - The Biggest Electronics Offer FestSponsorship activation · 2 Aug 2026 | Sponsorship activation | – | 2 Aug 2026 |
| talabat | talabat Creator HackathonInfluencer · 27 Jul 2026 | Influencer | – | 27 Jul 2026 |
| Bayut | Proud of the UAEPurpose · 5 Jun 2026 | Purpose | – | 5 Jun 2026 |
| Ounass | Ounass StageExperiential · 28 May 2026 | Experiential | – | 28 May 2026 |
| Bayut | Your home is a TruBroker awayIntegrated campaign · 22 May 2026 | Integrated campaign | – | 22 May 2026 |
| Cenomi Centers | Cenomi Plus nationwide in-mall activationExperiential · 11 May 2026 | Experiential | – | 11 May 2026 |
