Pre-Back-To-School
An AED 99 package sold in store and online ahead of the school year, redeemable only in store, bundling four promises on a laptop purchase: a price-match guarantee against named rivals, a two-year extended warranty, a Microsoft Office licence and a free Bluetooth speaker.
- The brief
- UAE parents and students buying laptops ahead of the new school year.
- The idea
- Jumbo sold an AED 99 pack, redeemable in store with a laptop purchase, bundling a price match on named competitors, an extra two years of warranty, Microsoft Office and a free Bluetooth speaker.
- What to borrow
- Selling the reassurance before the purchase locks in the store choice early in a busy season.
| Brand | Jumbo Electronics |
|---|---|
| Agency | Not named on the source |
| Talent | Not named |
| Channels | in-store, digital |
| Source | MENAFN |
Case studies like this
Campaigns from other brands that did something close, matched on what each one actually did.
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Jarir Bookstore | Back to School 2022Festive · 11 Aug 2022 | Festive | – | 11 Aug 2022 |
| Marmum | Marmum Back to School 2025Integrated campaign · 29 Aug 2025 | Integrated campaign | – | 29 Aug 2025 |
What other e-commerce & retail brands ran
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| Mitsubishi | Back to School with Mitsubishi7 Sep 2026 | – | – | 7 Sep 2026 |
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| Nesto Hypermarket | Free Kick - The Biggest Electronics Offer FestSponsorship activation · 2 Aug 2026 | Sponsorship activation | – | 2 Aug 2026 |
| talabat | talabat Creator HackathonInfluencer · 27 Jul 2026 | Influencer | – | 27 Jul 2026 |
| Bayut | Proud of the UAEPurpose · 5 Jun 2026 | Purpose | – | 5 Jun 2026 |
| Ounass | Ounass StageExperiential · 28 May 2026 | Experiential | – | 28 May 2026 |
| Bayut | Your home is a TruBroker awayIntegrated campaign · 22 May 2026 | Integrated campaign | – | 22 May 2026 |
| Cenomi Centers | Cenomi Plus nationwide in-mall activationExperiential · 11 May 2026 | Experiential | – | 11 May 2026 |
