Marmum Back to School 2025
An on-pack promotion aimed at UAE families facing the new school year. Buyers scanned a QR code on the pack and uploaded a receipt on a microsite to enter draws for five grand prizes of AED 15,000 towards school fees, ten iPad Pro units, twenty pairs of AirPods and a hundred limited-edition dolls.
- The brief
- UAE families facing the costs of a new school year.
| Brand | Marmum |
|---|---|
| Agency | Not named on the source |
| Talent | Not named |
| Channels | in-store, digital |
| Source | Manorama Online |
Case studies like this
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| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Jarir Bookstore | Back to School 2022Festive · 11 Aug 2022 | Festive | – | 11 Aug 2022 |
| Ooredoo | Good to be BackIntegrated campaign · 24 Aug 2026 | Integrated campaign | – | 24 Aug 2026 |
| DEWA | Exciting Family SummerPurpose · 14 Aug 2026 | Purpose | – | 14 Aug 2026 |
| Dubai Holding | Gift It Forward 2026Purpose · 18 Jun 2026 | Purpose | – | 18 Jun 2026 |
| Ooredoo | Doha Marathon by Ooredoo, 15th editionExperiential · 29 Jun 2026 | Experiential | – | 29 Jun 2026 |
| Doha Metro | Back to School 2025 (2nd edition)Experiential · 20 Aug 2025 | Experiential | – | 20 Aug 2025 |
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