Share your voice, the world is listening

Anghami's first identity as a listed company: a new logo of four flowing lines standing for a travelling voice, built by London agency BigSmall with the in-house team. It launched with a TikTok takeover, a Dubai party with Amr Diab, whose full Nay Label catalogue Anghami had just taken exclusively, and a projection of the logo and Diab onto the Burj Khalifa. The microphone in Live Radio opened to all Anghami Plus members at the same time.

The brief

Arab youth in Egypt and the GCC who want their voices heard globally, as Anghami became a listed company.

The idea

BigSmall and Anghami's team built a logo of four flowing lines for a travelling voice, launched with a TikTok takeover, an Amr Diab party in Dubai and a Burj Khalifa projection.

What to borrow

Opening a feature, here the live radio mic, at the moment of a rebrand gives the new promise of being heard something users can do.

Brand	Anghami
Agency	BigSmall
Talent	Amr Diab
Channels	social, digital, OOH, on-ground
Source	Campaign Middle East