Oscars goodie bag placement

Bateel placed its hand-painted Abriz drawer collection of dates in the nominee gift bags at the Academy Awards, then ran the resulting coverage as a global PR push. The company said the placement moved sales and carried the same packaging into its Ramadan gifting range.

The brief

Luxury gift buyers worldwide, for a Gulf date brand wanting to be seen beyond its home region.

The idea

Bateel spent over a year in talks to place its hand-painted Abriz drawer of dates in the Oscars nominee gift bag, then turned the coverage into a global PR push.

What to borrow

A single placement among famous names can give a regional luxury brand international coverage it then reuses in its own gifting.