Everyone is a Winner
A summer shopper campaign run with Lulu across the UAE from 24 May to 4 July 2024. Anyone spending AED 50 or more on Al Islami products swapped the receipt at a Lulu Customer Happiness Centre for a scratch card that always paid out something, then scanned a QR code and followed Al Islami on Facebook and Instagram to enter a digital draw for gold bars, gold coins and freezers stocked with product. An earlier edition ran with Union Coop.
- The brief
- Al Islami shoppers at Lulu stores across the UAE in summer 2024.
- The idea
- Spending AED 50 on Al Islami products earned a scratch card that guaranteed a prize, plus entry to a digital draw for gold and stocked freezers after following the brand on social.
| Brand | Al Islami |
|---|---|
| Agency | Not named on the source |
| Talent | Not named |
| Channels | in-store, digital, social |
| Source | Zawya |
What other personal & home care brands ran
The latest confirmed campaigns from the rest of the category, Gulf.
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Almarai | Almarai FrontlinersDigital/social · 18 May 2026 | Digital/social | Webedia Arabia | 18 May 2026 |
| Almarai | Ramadan 2026: Appreciate the BlessingsFestive · 12 Feb 2026 | Festive | Webedia | 12 Feb 2026 |
| Al Ain Farms | Rashid Al Dhaheri partnership, second yearSports · 15 Jan 2026 | Sports | – | 15 Jan 2026 |
| Almarai | Taste of SaudiIntegrated campaign · 17 Oct 2025 | Integrated campaign | Webedia Arabia | 17 Oct 2025 |
| Almarai | شرب الحليب.. سر اللبيب (Milk every day, is the smart way)Digital/social · 16 Jan 2024 | Digital/social | – | 16 Jan 2024 |
| Bateel | Oscars goodie bag placementExperiential · 30 Mar 2023 | Experiential | – | 30 Mar 2023 |
| Al Rawabi | Al Rawabi juices dance filmAd film · 29 Sep 2021 | Ad film | Rain Creative | 29 Sep 2021 |
| Agthia | Mother's Day surprise at Lulu HypermarketDigital/social · 24 Mar 2021 | Digital/social | Quill Communications | 24 Mar 2021 |
