Al Rawabi juices dance film
A short musical film for the juice range in which UAE residents break into dance after a sip, built on a repetitive hook and a happy-inside, refreshed-outside line. Made by Rain Creative with KKDD Films as production house. It sits before this sweep's window but it is the only advertising the Gulf trade press has recorded for Al Rawabi.
- The brief
- Juice drinkers in the UAE, for a range the source calls the country's favourite.
- The idea
- Rain Creative's short musical film has people across the UAE start dancing after a sip, set to a looping, catchy tune about feeling refreshed outside and happy inside.
- What to borrow
- A sticky tune can carry a simple product benefit without a word of explanation.
| Brand | Al Rawabi |
|---|---|
| Agency | Rain Creative |
| Talent | Not named |
| Channels | digital, social |
| Source | Campaign Middle East |
What other personal & home care brands ran
The latest confirmed campaigns from the rest of the category, Gulf.
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
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| Almarai | Ramadan 2026: Appreciate the BlessingsFestive · 12 Feb 2026 | Festive | Webedia | 12 Feb 2026 |
| Al Ain Farms | Rashid Al Dhaheri partnership, second yearSports · 15 Jan 2026 | Sports | – | 15 Jan 2026 |
| Almarai | Taste of SaudiIntegrated campaign · 17 Oct 2025 | Integrated campaign | Webedia Arabia | 17 Oct 2025 |
| Al Islami | Everyone is a WinnerIntegrated campaign · 4 Jun 2024 | Integrated campaign | – | 4 Jun 2024 |
| Almarai | شرب الحليب.. سر اللبيب (Milk every day, is the smart way)Digital/social · 16 Jan 2024 | Digital/social | – | 16 Jan 2024 |
| Bateel | Oscars goodie bag placementExperiential · 30 Mar 2023 | Experiential | – | 30 Mar 2023 |
| Agthia | Mother's Day surprise at Lulu HypermarketDigital/social · 24 Mar 2021 | Digital/social | Quill Communications | 24 Mar 2021 |
