Almarai Frontliners

A branded Fortnite map aimed at Saudi gamers aged 16 to 30, rolled out with Fortnite creator livestreams, in-game discovery, Almarai's own social channels and Saudi Gamer. Success was measured on game visits, unique players, playtime and repeat visitation rather than reach.

The brief

Young Saudi gamers between 16 and 30, met inside Fortnite, where they are already highly engaged.

The idea

Almarai and Webedia Arabia built a branded Fortnite map, promoted through creator livestreams, in-game discovery and Saudi Gamer, and judged it on visits, players, playtime and return visits.

What to borrow

Measuring a game experience on playtime and return visits holds it to what entertainment must earn: attention people choose to give.

Brand	Almarai
Agency	Webedia Arabia
Talent	Not named
Channels	digital, social
Source	Campaign Middle East