Rashid Al Dhaheri partnership, second year

Al Ain Farms renewed its backing of Emirati single-seater racing driver Rashid Al Dhaheri for a second year, building the story around nutrition in his daily routine and around the company's wider push to champion young Emiratis on an international pathway.

The brief

UAE families who know Al Ain Farms as a national dairy and poultry brand, shown a homegrown Emirati racing talent it backs.

What to borrow

A shared hometown gives a food brand's sports sponsorship a natural story about growing local talent for the world stage.