Qiddiya City
Qiddiya City is an attractions and leisure destination in Saudi Arabia.
3 of 3 rows confirmed on their sourceHow we check
See how Qiddiya City compares with Yas Island and Global VillageA 20-minute teardown with Saurabh Garg, C4E: where your category spends, what is crowded, what is open.Ask for a teardownClose
Ads running now
Qiddiya City isn't running any ads on Facebook or Instagram in the Gulf right now. The day it starts, they'll appear here, newest first, with how long each one has been live.
Its rivals running ads now: Yas Island and Global Village.
Checked in Meta's Ad Library on 26 Oct 2026 · Six Flags Qiddiya City in the Ad Library →
Campaigns
With the agency and talent where the trade press named them.
Integrated campaign · 20 Jul 2026
A long-term brand platform for Qiddiya City built on commissioned research with Toluna and Boston Consulting Group across the GCC, Asia and Europe, arguing that Saudis lead the world in seeing play as a driver of health, creativity and work performance.
Launch · 5 Feb 2026
A 360-degree regional campaign for the opening of Saudi Arabia's first theme park and its Falcons Flight roller coaster, running on TV, radio, OOH and DOOH, TikTok, Meta and Snap, with programmatic on YouTube and DV360, content integration on The Voice, a livestreamed opening ceremony and influencer activations around Riyadh with promo codes.
Agency: Leo Burnett KSA.
Launch · 5 Feb 2024
The global launch film for Qiddiya City, in which footballers, rollercoaster riders and gamers are pulled by an invisible force towards the Saudi desert. Directed by Ian Pons Jewell and Nick Roney, supported by an out-of-home run shot by the Wade Brothers and 3D billboards built with Electric Theatre Collective.
Agency: Droga5.
Agencies
Credited on Qiddiya City's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| Leo Burnett KSA | 1 campaign | 5 Feb 2026 |
| Droga5 | 1 campaign | 5 Feb 2024 |
Against arts, venues & leisure peers
Confirmed deals only. The full arts, venues & leisure leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Qiddiya City | 0 | 2 | 3 | – | 20 Jul 2026 |
| Yas Island | 0 | 2 | 12 | – | 1 Sep 2026 |
| Global Village | 0 | 1 | 3 | – | 18 May 2026 |
| Riyadh Season | 0 | 0 | 2 | – | 29 Oct 2025 |
| Winter City | 0 | 0 | 3 | – | 11 Dec 2025 |
People
Marketing leaders reported in Qiddiya City roles in the trade press, latest first. A role is shown as reported on its date and may have changed since.
| Name | Role | Reported | Source |
|---|---|---|---|
| Muhammad BassrawiChief Marketing & Destination Officer, Qiddiya Investment Company | Chief Marketing & Destination Officer, Qiddiya Investment Company | 23 Jul 2026 | Campaign Middle East |
Questions people ask
Which agency works on Qiddiya City's campaigns?
Credited on Qiddiya City campaigns: Leo Burnett KSA (1 campaign, latest 5 Feb 2026); Droga5 (1 campaign, latest 5 Feb 2024).
Know when Qiddiya City signs something new
One email when Qiddiya City or an arts, venues & leisure rival signs a sponsorship, an ambassador or a campaign.
Work at Qiddiya City? Claim this page
Correct it and add what is missing. Anyone can report an error; we fix confirmed errors within 7 days.
From gulf.monumentum.in/brand/qiddiya-city, by C4E. Every row is dated and checked against its public source; how we check: gulf.monumentum.in/how-we-check.