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Monumentum sponsorship report · Binance · data as of 4 Oct 2026
Binance
Binance is the biggest cryptocurrency exchange by daily trading volume, founded by Changpeng Zhao.
3Campaigns
1Agency credited
2 Oct 2025Latest deal
3 of 3 rows confirmed on their sourceHow we check
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Ads running now
Every ad Binance is running on Facebook and Instagram in the UAE, newest first, from Meta's Ad Library on 26 Oct 2026: 25 ads (Meta counts 41, listing each copy and city version on its own), from the Binance page.
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Campaigns
With the agency and talent where the trade press named them.
Digital/social · 2 Oct 2025
A PR activation hung on International Translation Day that decoded crypto slang such as HODL and wagmi as a badge of belonging rather than a barrier. It ran digital-first in the UAE and Bahrain with regional earned amplification, and was written, produced and distributed by The Romans.
Agency: The Romans.
Digital/social · 9 Sep 2025
A storytelling series that puts real Binance users on camera instead of price charts, opening with Luis, a 57-year-old from Latin America who learned crypto through Binance Academy. It ran on Binance MENA social channels, a global landing page and through KOLs, with the best #HumansofBinance entries turned into short animated films and a USDC prize pool for contributors. Conceived in-house, produced by Funtopia.
Festive · 28 Mar 2025
A Ramadan film that sent Binance's Sami Khojali to the backgammon table to pitch crypto to celebrated senior players, using a centuries-old game of risk and strategy to explain digital finance without jargon. Binance gifted branded backgammon boards to media and creators at an iftar at XVA in Al Fahidi, Dubai, and played match-ups against them.
Agency: The Romans. Talent: Sami Khojali.
6 deals outside the Gulf
Rows under the same brand name abroad. Not counted in the numbers above.
Islamabad United
Back-of-shirt sponsor · Team · 2025
Back-of-shirt sponsor of Islamabad United, 2025–present.
3 more rows we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Piuzinho
Integrated segment · YouTube · Undated
Binance is listed among Piuzinho's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
FaZe Sway
Integrated segment · YouTube · Undated
Binance is listed among FaZe Sway's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Kelvin Gaming
Integrated segment · YouTube · Undated
Binance is on Kelvin Gaming's YouTube sponsor wall, carried in 243 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Agencies
Credited on Binance's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| The Romans | 2 campaigns | 2 Oct 2025 |
People
Marketing leaders reported in Binance roles in the trade press, latest first. A role is shown as reported on its date and may have changed since.
| Name | Role | Reported | Source |
|---|---|---|---|
| Rachel ConlanChief Marketing Officer | Chief Marketing Officer | 9 Sep 2025 | Campaign Middle East |
Questions people ask
Which agency works on Binance's campaigns?
Credited on Binance campaigns: The Romans (2 campaigns, latest 2 Oct 2025).
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From gulf.monumentum.in/brand/binance, by C4E. Every row is dated and checked against its public source; how we check: gulf.monumentum.in/how-we-check.