e&
e& is the Emirati telecom group ranked sixteenth in the world by subscribers, and now called Etisalat again.
4 of 7 rows confirmed on their sourceHow we check
See how e& compares with STC and OoredooA 20-minute teardown with Saurabh Garg, C4E: where your category spends, what is crowded, what is open.Ask for a teardownClose
Ads running now
e& isn't running any ads on Facebook or Instagram in the Gulf right now. The day it starts, they'll appear here, newest first, with how long each one has been live.
Its rivals running ads now: Ooredoo and Zain.
Checked in Meta's Ad Library on 26 Oct 2026 · Search the Ad Library for e& →
Sponsorships
Season by season, then every row newest first with what our check found on its source.
Partner · Event · 2026
Official Founding Partner. Listed under "OFFICIAL FOUNDING PARTNER" on the Abu Dhabi Grand Prix partner wall.
Official partner · Event · 2026
Listed under "OFFICIAL PARTNERS OF YAS MARINA CIRCUIT" on the circuit's All Partners page.
Partner · Event · 2025
Official Founding Partner. Listed under "OFFICIAL FOUNDING PARTNER" on the Abu Dhabi Grand Prix partner wall.
Partner · Event · 2024
Official Founding Partner. Listed under "OFFICIAL FOUNDING PARTNER" on the Abu Dhabi Grand Prix partner wall.
Campaigns
With the agency and talent where the trade press named them.
Rebrand · 21 Jun 2022
Four months after the group rebrand, the UAE telecoms operator itself became etisalat by e&, keeping the Etisalat name it had carried since 1976 while signalling the shift to a digital telco. Group CEO Hatem Dowidar and Etisalat UAE CEO Masood M. Sharif Mahmood fronted the announcement.
Digital/social · 2 Jun 2022
Etisalat UAE moved its always-on advertising from product-led banners to people-led dynamic creative, building 3,600 ad variants from six base assets in seven days with the platform Ad-lib and Google Signals. Creative swapped itself by audience: eLife shoppers, sports fans ahead of fixtures, live broadband speed comparisons by location, and film lovers.
Rebrand · 23 Feb 2022
Etisalat Group relaunched itself as e&, a technology group rather than a telco, splitting the business into four pillars: e& telecom, e& life, e& enterprise and e& capital. Sheikh Mansour bin Zayed announced the identity in Abu Dhabi with the group chairman and CEO present.
Against telecom peers
Confirmed deals only. The full telecom leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| e& | 2 | 2 | 3 | Motorsport | 2026 |
| STC | 6 | 3 | 3 | Football | 23 Feb 2026 |
| Ooredoo | 2 | 6 | 5 | Kabaddi, hockey, tennis and more | 26 Aug 2026 |
| Salam | 1 | 1 | 3 | Business, tech and industry | 2026 |
| Zain | 1 | 1 | 3 | Business, tech and industry | 2026 |
Where peers sponsor and e& doesn't
| Property | Peers on it |
|---|---|
| LEAP | STC, Salam, Zain |
| Web Summit Qatar | Ooredoo |
| Red Sea International Film Festival | STC |
| Al-Nassr | STC |
| Al-Ahli Saudi | STC |
| Al Hilal SFC | STC |
| Qatar ExxonMobil Open | Ooredoo |
People
Marketing leaders reported in e& roles in the trade press, latest first. A role is shown as reported on its date and may have changed since.
| Name | Role | Reported | Source |
|---|---|---|---|
| Fares Hamad FaresVice President of Digital Communication and Planning | Vice President of Digital Communication and Planning | 2 Jun 2022 | Communicate Online |
| Saadeddine NahasDirector of Digital Communications | Director of Digital Communications | 2 Jun 2022 | Communicate Online |
Questions people ask
What does e& sponsor?
e& has 2 confirmed sponsorship properties on record, mostly in motorsport, including Abu Dhabi Grand Prix, Yas Marina Circuit season. The latest is dated 2026.
Know when e& signs something new
One email when e& or a telecom rival signs a sponsorship, an ambassador or a campaign.
Work at e&? Claim this page
Correct it and add what is missing. Anyone can report an error; we fix confirmed errors within 7 days.
From gulf.monumentum.in/brand/e-and, by C4E. Every row is dated and checked against its public source; how we check: gulf.monumentum.in/how-we-check.