Riyadh Air
Riyadh Air is Saudi Arabia's second flag carrier, hubbed at Riyadh's King Khalid airport.
2 of 2 rows confirmed on their sourceHow we check
See how Riyadh Air compares with Emirates and Qatar AirwaysA 20-minute teardown with Saurabh Garg, C4E: where your category spends, what is crowded, what is open.Ask for a teardownClose
Ads running now
Riyadh Air isn't running any ads on Facebook or Instagram in the Gulf right now. The day it starts, they'll appear here, newest first, with how long each one has been live.
Its rivals running ads now: Emirates, Qatar Airways and Etihad Airways.
Checked in Meta's Ad Library on 26 Oct 2026 · Riyadh Air in the Ad Library →
Campaigns
With the agency and talent where the trade press named them.
Rebrand · 23 Jun 2026
FutureBrand built the airline's whole identity end to end: positioning, visual identity, tone of voice and lexicon, plus loyalty and cargo sub-brands, co-branding architecture and airport collateral. It also has a sonic identity and a scent, the sound made with Sonicbrand and recorded at Abbey Road, and FutureBrand onboarded the other agencies that execute it.
Agency: FutureBrand.
Sports · 10 Oct 2024
Riyadh Air took the naming rights to Atletico Madrid's stadium for nine years to 2033, renaming it Riyadh Air Metropolitano and unveiling the name at a match on 20 October 2024. It sits inside a wider partnership signed in August 2023 that also puts the airline's logo on the front of the club's shirts.
1 deal outside the Gulf
Rows under the same brand name abroad. Not counted in the numbers above.
Kit supplier · Team · 2025
Kit supplier of Atlético Madrid, 2025–present. Listed for the 2025–26 season.
Agencies
Credited on Riyadh Air's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| FutureBrand | 1 campaign | 23 Jun 2026 |
Against travel & hospitality peers
Confirmed deals only. The full travel & hospitality leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Riyadh Air | 0 | 1 | 2 | – | 23 Jun 2026 |
| Emirates | 9 | 11 | 3 | Kabaddi, hockey, tennis and more | 2027 |
| Qatar Airways | 5 | 4 | 4 | Motorsport | 10 Feb 2026 |
| Etihad Airways | 4 | 4 | 1 | Motorsport | 31 Aug 2026 |
| Saudia | 2 | 2 | 3 | Film | 29 Jun 2026 |
Where peers sponsor and Riyadh Air doesn't
| Property | Peers on it |
|---|---|
| Al-Ahli Saudi | Qatar Airways, Saudia |
| Web Summit Qatar | Qatar Airways |
| Big 5 Global | Emirates |
| Red Sea International Film Festival | Saudia |
| Dubai Desert Classic | Emirates |
| Dubai Fitness Challenge | Emirates |
| Yas Marina Circuit season | Etihad Airways |
| Dubai Rugby Sevens | Emirates |
People
Marketing leaders reported in Riyadh Air roles in the trade press, latest first. A role is shown as reported on its date and may have changed since.
| Name | Role | Reported | Source |
|---|---|---|---|
| Osamah AlnuaiserSenior Vice President, Marketing & Corporate Communications | Senior Vice President, Marketing & Corporate Communications | 23 Jun 2026 | Design Week |
Questions people ask
Which agency works on Riyadh Air's campaigns?
Credited on Riyadh Air campaigns: FutureBrand (1 campaign, latest 23 Jun 2026).
Know when Riyadh Air signs something new
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From gulf.monumentum.in/brand/riyadh-air, by C4E. Every row is dated and checked against its public source; how we check: gulf.monumentum.in/how-we-check.