Win a Car
A long-running joint promotion between Petromin and Nissan in which service customers entered draws for a Nissan car; the Saudi Gazette reported the third winner being selected in August 2017. Recorded as the precedent for the anniversary raffle format.
- The brief
- Car shoppers and service customers in Jeddah, whom Petromin-Nissan wanted to draw into its showrooms.
- The idea
- Visitors to three Jeddah showrooms run by Petromin-Nissan entered draws to win a Nissan Sentra, with the third winner revealed at the Prince Majed Road showroom.
- What to borrow
- A recurring prize draw tied to a showroom visit turns a promotion into a steady reason to walk in.
| Brand | Petromin Express |
|---|---|
| Agency | Not named on the source |
| Talent | Not named |
| Channels | in-store, print |
| Source | Saudi Gazette |
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