Ramadan 2022 car-park film
A comic Ramadan spot for the Toyota sector in which the first guest to leave iftar finds the family has boxed in his car, and everyone has to shuffle theirs to free it. Directed by Omar El Zoheiry for Big Kahuna Films.
- The brief
- Saudi families gathering again for big iftars after two years of pandemic limits, for Toyota distributor Abdul Latif Jameel Motors.
- The idea
- A comic spot shows the first guest leaving iftar finding his car boxed in, so the whole family troops out to reshuffle their cars, turning the car park into the party.
- What to borrow
- Finding the brand's own category inside a familiar ritual, here crowded parking at iftar, gives a car company a fresh festive angle.
| Brand | Abdul Latif Jameel Motors |
|---|---|
| Agency | Serviceplan Middle East |
| Talent | Not named |
| Channels | TV, digital |
| Source | Communicate Online |
Case studies like this
Campaigns from other brands that did something close, matched on what each one actually did.
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Union Coop | Year of the Family Ramadan campaignFestive · 11 Feb 2026 | Festive | – | 11 Feb 2026 |
| Ibn Battuta Mall | Ramadan 2026 at Ibn Battuta MallFestive · 11 Feb 2026 | Festive | – | 11 Feb 2026 |
| Almarai | Ramadan 2026: Appreciate the BlessingsFestive · 12 Feb 2026 | Festive | Webedia | 12 Feb 2026 |
| QNB | May your doors remain open with kindnessFestive · 12 Mar 2024 | Festive | – | 12 Mar 2024 |
| Ducab | Ducab Ramadan 2025 TVCFestive · 5 Mar 2025 | Festive | – | 5 Mar 2025 |
| Omantel | The Ramadan moonAd film · 6 May 2021 | Ad film | Leo Burnett MENA | 6 May 2021 |
More from Abdul Latif Jameel Motors
| Campaign | Type | Agency | Date |
|---|---|---|---|
| Jameel MotorsportSports · 26 Dec 2023 | Sports | – | 26 Dec 2023 |
| Rally JameelExperiential · 28 Dec 2021 | Experiential | – | 28 Dec 2021 |