Winter Shopping Festival and New Year 2025 countdown
A December season built around a 17-metre Christmas tree, Santa gift-giving and a kids' arts and crafts workshop, closing with a Festive Parade and a New Year's Eve countdown night. Running alongside it was a Winter Shopping Festival that turned a Dh200 spend into scratch-and-win entries for a Dh1 million cash prize and five cars.
- The brief
- Abu Dhabi families and shoppers over the December holidays and New Year.
| Brand | Al Wahda Mall |
|---|---|
| Agency | Not named on the source |
| Talent | Not named |
| Channels | in-store, on-ground |
| Source | Khaleej Times |
Case studies like this
Campaigns from other brands that did something close, matched on what each one actually did.
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Winter City | Winter City at Al Wasl PlazaFestive · 6 Dec 2024 | Festive | – | 6 Dec 2024 |
| Tarsheed | Tarsheed CarnivalExperiential · 11 Mar 2022 | Experiential | – | 11 Mar 2022 |
| Doha Festival City | Hala Summer 2026 at Doha Festival CitySponsorship activation · 7 Sep 2026 | Sponsorship activation | – | 7 Sep 2026 |
| Tarsheed | Tarsheed Summer Camp 2025Experiential · 12 Aug 2025 | Experiential | – | 12 Aug 2025 |
| Masdar | Masdar City green living brand filmAd film · 9 Oct 2023 | Ad film | – | 9 Oct 2023 |
| Toyota | Journey into HerstoryIntegrated campaign · 23 Apr 2025 | Integrated campaign | Memac Ogilvy | 23 Apr 2025 |
