Oxagon away-kit livery, London E-Prix

NEOM McLaren Electric Racing and Oxagon revealed a one-off Formula E livery for the London season finale, styled as a football away kit in Oxagon colours over McLaren's papaya, carried onto the race suits and helmets of Sam Bird and Taylor Barnard. It was unveiled at McLaren's Never Stop Racing fan event in Trafalgar Square.

The brief

Formula E fans at the London season finale, for Oxagon, NEOM's planned industrial city.

The idea

NEOM McLaren ran a one-off livery designed like a football team's away strip, mixing Oxagon's colours with McLaren papaya and carried onto both drivers' suits and helmets, unveiled in Trafalgar Square.

What to borrow

Borrowing the away-kit idea from football gives a sponsor its own look for one race while the team's identity stays intact.

Brand	NEOM
Agency	Not named on the source
Talent	Sam Bird, Taylor Barnard
Channels	on-ground, social
Source	NEOM