Kiswa
A Ramadan 2026 clothing-donation drive run entirely by employee volunteers. More than 80 staff collected and sorted 201 kg of clothing, over 1,005 items, and redistributed them to beneficiaries across the Kingdom.
- The brief
- People in need across Saudi Arabia during Ramadan, served by an insurer's employee volunteers.
- The idea
- More than 80 Bupa Arabia staff collected and sorted 201kg of clothing, more than 1,005 garments, for redistribution to beneficiaries across the Kingdom.
| Brand | Bupa Arabia |
|---|---|
| Agency | Not named on the source |
| Talent | Not named |
| Channels | on-ground |
| Source | Zawya |
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