Axi brand refresh and new website

Axi refreshed its visual identity and relaunched its website, keeping the logo and core elements while widening the colour system, and extended the new look across the app, the client portal and the Axi Select funding programme used by more than 55,000 traders.

The brief

Traders using Axi across many markets, as the global online broker wanted one consistent look across its website, app and portal.

The idea

Axi kept its logo and signature red but added sharper typography and a character system reflecting its markets, then carried it into a new website, the app, client portal and Axi Select.

What to borrow

A refresh that keeps the recognised marks and tightens everything around them updates a brand without spending its familiarity.

Brand	Axi
Agency	Not named on the source
Talent	Not named
Channels	digital
Source	Axi