MyHassad $1 million monthly prize

KFH-Bahrain rebuilt its MyHassad savings draw around a single grand monthly prize of one million US dollars, the largest monthly prize offered by any savings programme in Bahrain. Entry needs a BD50 balance held seven days, with extra entries at 15 and 30 days, and accounts open inside the KFH-Bahrain app.

The brief

Savers in Bahrain, encouraged to keep money in the bank regularly through a prize-linked programme.

What to borrow

One outsized prize gives a savings product a headline number that does the advertising on its own.