Your Summer is Better with Al Baraka
A six-month credit-card promotion running July to December 2026, giving cardholders guaranteed Baraka reward points on tiered local and international spend, six cashback draws worth up to BD500 a winner, and a 60,000-point grand prize for the highest overall spender, drawn in January 2027.
- The brief
- Credit cardholders in Bahrain, new and existing, spending over the summer and through year end.
- The idea
- From July to December 2026, Al Baraka gave cardholders guaranteed reward points on tiered local spending, six cashback draws on local and international spend, and a 60,000-point prize for the top spender.
- What to borrow
- Combining a guaranteed reward with prize draws gives every cardholder something certain and something to hope for.
| Brand | Al Baraka Islamic Bank |
|---|---|
| Agency | Not named on the source |
| Talent | Not named |
| Channels | digital, in-store |
| Source | Zawya |
Case studies like this
Campaigns from other brands that did something close, matched on what each one actually did.
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Dalma Mall | Tales & TreatsExperiential · 25 Dec 2024 | Experiential | – | 25 Dec 2024 |
| Petromin Express | Win a CarIntegrated campaign · 17 Aug 2017 | Integrated campaign | – | 17 Aug 2017 |
| Nesto Hypermarket | Free Kick - The Biggest Electronics Offer FestSponsorship activation · 2 Aug 2026 | Sponsorship activation | – | 2 Aug 2026 |
What other banking & finance brands ran
The latest confirmed campaigns from the rest of the category, Gulf.
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| MyHassad | MyHassad $1 million monthly prizeIntegrated campaign · 26 Aug 2026 | Integrated campaign | – | 26 Aug 2026 |
| Axi | Axi brand refresh and new websiteRebrand · 20 Aug 2026 | Rebrand | – | 20 Aug 2026 |
| CBD NOW | UP by CBD launchLaunch · 15 Jul 2026 | Launch | – | 15 Jul 2026 |
| QIB | QIB Qatar Airways Privilege Club bonus Avios offer21 Jun 2026 | – | – | 21 Jun 2026 |
| Bupa Arabia | KiswaPurpose · 14 Apr 2026 | Purpose | – | 14 Apr 2026 |
| iMarkaz Invest | iMarkaz InvestLaunch · 30 Mar 2026 | Launch | – | 30 Mar 2026 |
| National Bank of Bahrain | Eidiya new banknotes 2026Festive · 17 Mar 2026 | Festive | – | 17 Mar 2026 |
| DIB | Win up to 10KG Gold21 Jan 2026 | – | – | 21 Jan 2026 |




