Deepika Padukone and Ranveer Singh as brand ambassadors
Deepika Padukone joined Ranveer Singh, ambassador since 2023, making them the first Bollywood couple to front the emirate together. She was signed to lead brand films and seasonal work aimed at Indian travellers, starting with Diwali.
- The brief
- Indian travellers, a market Abu Dhabi courts with Bollywood faces.
- The idea
- Ranveer Singh, the emirate's ambassador since 2023, was joined by Deepika Padukone, making the married stars its first joint Bollywood ambassadors; her work starts with Diwali-season brand films.
| Brand | Experience Abu Dhabi |
|---|---|
| Agency | Not named on the source |
| Talent | Deepika Padukone, Ranveer Singh |
| Channels | digital, social |
| Source | exchange4media |
Case studies like this
Campaigns from other brands that did something close, matched on what each one actually did.
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Qatar Airways | Premium Experience with Deepika PadukoneAd film · 1 Mar 2023 | Ad film | – | 1 Mar 2023 |
| Yas Island | Yas Hai KhaasIntegrated campaign · 23 Mar 2022 | Integrated campaign | – | 23 Mar 2022 |
| STC | 30 days, 30 giftsFestive · 23 Feb 2026 | Festive | – | 23 Feb 2026 |
| STC | Ramadan RewardsFestive · 23 Feb 2026 | Festive | – | 23 Feb 2026 |
| Winter City | Winter City 2025Festive · 11 Dec 2025 | Festive | – | 11 Dec 2025 |
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| Careem | Order from 'the other guys'Digital/social · 1 Sep 2026 | Digital/social | – | 1 Sep 2026 |
| Etihad Airways | Beyond BordersIntegrated campaign · 31 Aug 2026 | Integrated campaign | – | 31 Aug 2026 |
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| Al Balad Development | Al Ittihad Club platinum sponsorship activationSponsorship activation · 8 Aug 2026 | Sponsorship activation | – | 8 Aug 2026 |
| Mall of Qatar | Hala Summer 2026 at Mall of QatarSponsorship activation · 27 Jul 2026 | Sponsorship activation | – | 27 Jul 2026 |
| Visit Dubai | A Dubai InviteIntegrated campaign · 23 Jul 2026 | Integrated campaign | – | 23 Jul 2026 |
More from Experience Abu Dhabi
| Campaign | Type | Agency | Date |
|---|---|---|---|
| Alive in Al AinAd film · 25 Nov 2024 | Ad film | Serviceplan | 25 Nov 2024 |