Alive in Al Ain
A brand campaign for the Al Ain oasis region built on a hero film that leans on sound as much as picture, moving from birdsong and running water to traditional drums across mountain, desert and oasis walks. Carried the hashtag #VisitAlAin and a dedicated site.
- The brief
- Travellers considering the UAE, for Al Ain, the oasis region promoted by Experience Abu Dhabi.
- The idea
- Serviceplan's hero film puts sound on equal footing with visuals, building a soundtrack from birdsong, flowing water and traditional drums over the region's mountains, desert and oasis trails, with #VisitAlAin and a dedicated site.
| Brand | Experience Abu Dhabi |
|---|---|
| Agency | Serviceplan |
| Talent | Not named |
| Channels | digital, social |
| Source | Zawya |
What other travel & hospitality brands ran
The latest confirmed campaigns from the rest of the category, Gulf.
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Emirates | Travel RehearsalExperiential · 4 Sep 2026 | Experiential | – | 4 Sep 2026 |
| Mall of Qatar | Shop, Win & StyleIntegrated campaign · 3 Sep 2026 | Integrated campaign | – | 3 Sep 2026 |
| Careem | Order from 'the other guys'Digital/social · 1 Sep 2026 | Digital/social | – | 1 Sep 2026 |
| Etihad Airways | Beyond BordersIntegrated campaign · 31 Aug 2026 | Integrated campaign | – | 31 Aug 2026 |
| flyadeal | 50th aircraft livery design competitionDigital/social · 10 Aug 2026 | Digital/social | – | 10 Aug 2026 |
| Al Balad Development | Al Ittihad Club platinum sponsorship activationSponsorship activation · 8 Aug 2026 | Sponsorship activation | – | 8 Aug 2026 |
| Mall of Qatar | Hala Summer 2026 at Mall of QatarSponsorship activation · 27 Jul 2026 | Sponsorship activation | – | 27 Jul 2026 |
| Visit Dubai | A Dubai InviteIntegrated campaign · 23 Jul 2026 | Integrated campaign | – | 23 Jul 2026 |
More from Experience Abu Dhabi
| Campaign | Type | Agency | Date |
|---|---|---|---|
| Deepika Padukone and Ranveer Singh as brand ambassadorsIntegrated campaign · 7 Oct 2025 | Integrated campaign | – | 7 Oct 2025 |