Premium Experience with Deepika Padukone
Qatar Airways signed Deepika Padukone as its first global brand ambassador and put her in a film shot around the Orchard at Hamad International Airport, cut to an acoustic version of 'Ain't Nobody', selling the transit and premium-cabin experience to an audience the airline wanted in India and beyond.
- The brief
- Premium travellers in India and abroad, choosing an airline partly on what the transit and cabin experience feel like.
- The idea
- Qatar Airways named Deepika Padukone its first global ambassador and filmed her in the Qsuite and around Hamad International Airport's Orchard, set to an acoustic 'Ain't Nobody'.
- What to borrow
- Treating the hub airport as part of the premium product lets an airline sell the layover as a feature of the trip.
| Brand | Qatar Airways |
|---|---|
| Agency | Not named on the source |
| Talent | Deepika Padukone |
| Channels | TV, digital, social |
| Source | BestMediaInfo |
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| Experience Abu Dhabi | Deepika Padukone and Ranveer Singh as brand ambassadorsIntegrated campaign · 7 Oct 2025 | Integrated campaign | – | 7 Oct 2025 |
| QIB | QIB Qatar Airways Privilege Club bonus Avios offer21 Jun 2026 | – | – | 21 Jun 2026 |
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