World Book Day 2022: The Ultimate Superhero
The publisher's annual World Book Day literacy push, built each year around one chosen Arabic title. The 2022 pick was an illustrated children's book setting the Libyan resistance figure Omar Al Mukhtar against Superman, and the programme returned to in-person school readings with the author after two pandemic years of virtual readings.
- The brief
- Children and young readers in Qatar, reached through the press's yearly World Book Day literacy programme.
- The idea
- HBKU Press chose one Arabic title for 2022, an illustrated children's book in which Libyan resistance hero Omar Al Mukhtar is set beside Superman, and resumed author readings in schools after two virtual years.
| Brand | HBKU Press |
|---|---|
| Agency | Not named on the source |
| Talent | Not named |
| Channels | on-ground, print |
| Source | The Peninsula |
Case studies like this
Campaigns from other brands that did something close, matched on what each one actually did.
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Zain | Ramadan 2025 TVC — 'belonging, resisting and rebuilding'Purpose · 5 Mar 2025 | Purpose | – | 5 Mar 2025 |
| Sukoon | Oman Insurance rebrands as SukoonRebrand · 13 Oct 2022 | Rebrand | Landor and Fitch | 13 Oct 2022 |
| Abdul Latif Jameel Motors | Jameel MotorsportSports · 26 Dec 2023 | Sports | – | 26 Dec 2023 |
| SAB | SAB — Alawwal rebrand to Saudi Awwal BankRebrand · 5 Apr 2023 | Rebrand | – | 5 Apr 2023 |
| Anghami | The Protective RhymesPurpose · 5 Dec 2023 | Purpose | Leo Burnett Dubai | 5 Dec 2023 |
| SHAKER | LG and Shaker 30 years of HVAC partnershipExperiential · 5 Feb 2025 | Experiential | – | 5 Feb 2025 |
