تشاركنا المصير
Omantel's lockdown Ramadan campaign, hashtagged #تشاركنا_المصير (We Share the Same Fate). The hero film is a song telling Omanis they can still break their fast, laugh and live together virtually while apart. Leo Burnett MEA created it, 35Film produced it and Zenith planned the media.
- The brief
- Omanis facing a Ramadan without family gatherings during the 2020 lockdown.
- The idea
- Under the hashtag #تشاركنا_المصير, 'We Share the Same Fate', the main film is a song reminding Omanis they can still break the fast, laugh and support each other online.
- What to borrow
- A telecom brand fits naturally at the centre of togetherness when its network is what keeps separated families in touch.
| Brand | Omantel |
|---|---|
| Agency | Leo Burnett MEA |
| Talent | Not named |
| Channels | TV, digital, social |
| Source | Campaign Middle East |
Case studies like this
Campaigns from other brands that did something close, matched on what each one actually did.
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Zain | Ramadan 2025 TVC — 'belonging, resisting and rebuilding'Purpose · 5 Mar 2025 | Purpose | – | 5 Mar 2025 |
| Hackett London | Everyone's InvitedFestive · 23 Feb 2024 | Festive | Grey Dubai | 23 Feb 2024 |
What other telecom brands ran
The latest confirmed campaigns from the rest of the category, Gulf.
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Ooredoo | Aamali GoConnectAd film · 26 Aug 2026 | Ad film | – | 26 Aug 2026 |
| Ooredoo | Good to be BackIntegrated campaign · 24 Aug 2026 | Integrated campaign | – | 24 Aug 2026 |
| Ooredoo | What Gravity Tour with Mutaz BarshimSponsorship activation · 20 Jul 2026 | Sponsorship activation | – | 20 Jul 2026 |
| Ooredoo | Doha Marathon by Ooredoo, 15th editionExperiential · 29 Jun 2026 | Experiential | – | 29 Jun 2026 |
| STC | Ramadan RewardsFestive · 23 Feb 2026 | Festive | – | 23 Feb 2026 |
| STC | 30 days, 30 giftsFestive · 23 Feb 2026 | Festive | – | 23 Feb 2026 |
| du | Bridging the Spaces Between UsIntegrated campaign · 6 Jan 2026 | Integrated campaign | TBWA\RAAD | 6 Jan 2026 |
| Mobily | Ever CloserIntegrated campaign · 26 Dec 2025 | Integrated campaign | FP7 McCann KSA | 26 Dec 2025 |
More from Omantel
| Campaign | Type | Agency | Date |
|---|---|---|---|
| The Ramadan moonAd film · 6 May 2021 | Ad film | Leo Burnett MENA | 6 May 2021 |