Season of Rewards
A global loyalty campaign running from 21 May to 31 August 2026 offering Skywards members bonus Skywards Miles and Tier Miles, doubled Cash plus Miles savings across the Emirates and flydubai networks, partner reward flight offers and accelerated earning with hotel, car rental and lifestyle partners.
- The brief
- Emirates Skywards members worldwide planning trips between May and August, with extra chances to collect and redeem Miles.
- The idea
- Between 21 May and 31 August 2026, members got doubled Cash+Miles savings on Emirates and flydubai, 20% bonus Tier Miles with lower thresholds, and 50% extra Miles with travel partners.
- What to borrow
- A time-boxed season that touches every way to earn and spend gives a loyalty programme a campaign-sized story.
| Brand | Emirates |
|---|---|
| Agency | Not named on the source |
| Talent | Not named |
| Channels | digital, social |
| Source | Emirates 24|7Trade Arabia |
Case studies like this
Campaigns from other brands that did something close, matched on what each one actually did.
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Visit Qatar | Kids Go FreeIntegrated campaign · 2 May 2026 | Integrated campaign | – | 2 May 2026 |
| Infiniti | INFINITI Ramadan 2026Festive · 5 Feb 2026 | Festive | – | 5 Feb 2026 |
| Qiddiya City | Six Flags Qiddiya City opening campaignLaunch · 5 Feb 2026 | Launch | Leo Burnett KSA | 5 Feb 2026 |
| CBD NOW | UP by CBD launchLaunch · 15 Jul 2026 | Launch | – | 15 Jul 2026 |
| Visit Saudi | Hilton and Saudi Tourism Authority destination campaignIntegrated campaign · 17 Jan 2025 | Integrated campaign | – | 17 Jan 2025 |
| Nesma Airlines | Rebrand to flyplusRebrand · 27 Jun 2026 | Rebrand | – | 27 Jun 2026 |
What other travel & hospitality brands ran
The latest confirmed campaigns from the rest of the category, Gulf.
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|---|---|---|---|---|
| Mall of Qatar | Shop, Win & StyleIntegrated campaign · 3 Sep 2026 | Integrated campaign | – | 3 Sep 2026 |
| Careem | Order from 'the other guys'Digital/social · 1 Sep 2026 | Digital/social | – | 1 Sep 2026 |
| Etihad Airways | Beyond BordersIntegrated campaign · 31 Aug 2026 | Integrated campaign | – | 31 Aug 2026 |
| flyadeal | 50th aircraft livery design competitionDigital/social · 10 Aug 2026 | Digital/social | – | 10 Aug 2026 |
| Al Balad Development | Al Ittihad Club platinum sponsorship activationSponsorship activation · 8 Aug 2026 | Sponsorship activation | – | 8 Aug 2026 |
| Mall of Qatar | Hala Summer 2026 at Mall of QatarSponsorship activation · 27 Jul 2026 | Sponsorship activation | – | 27 Jul 2026 |
| Visit Dubai | A Dubai InviteIntegrated campaign · 23 Jul 2026 | Integrated campaign | – | 23 Jul 2026 |
| Visit Dubai | Modesh x Baby Shark at Dubai Summer SurprisesExperiential · 14 Jul 2026 | Experiential | – | 14 Jul 2026 |
More from Emirates
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|---|---|---|---|
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