Six Flags Qiddiya City opening campaign
A 360-degree regional campaign for the opening of Saudi Arabia's first theme park and its Falcons Flight roller coaster, running on TV, radio, OOH and DOOH, TikTok, Meta and Snap, with programmatic on YouTube and DV360, content integration on The Voice, a livestreamed opening ceremony and influencer activations around Riyadh with promo codes.
- The brief
- Families and thrill-seekers across Saudi Arabia and the region, for the Kingdom's first theme park.
- The idea
- A launch on TV, radio, outdoor, TikTok, Meta, Snap and programmatic YouTube, plus a slot inside The Voice, a livestreamed opening and influencer visits with promo codes, all around the Falcons Flight coaster.
- What to borrow
- For a first-of-its-kind opening, being on every channel at once turns the launch into an event people fear missing.
| Brand | Qiddiya City |
|---|---|
| Agency | Leo Burnett KSA |
| Talent | Not named |
| Channels | TV, radio, OOH, digital, social |
| Source | Campaign Middle East |
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