Rebrand to flyplus

Nesma Airlines began the switch to a new brand identity, flyplus, running the identity change in parallel with a fleet renewal that added an Airbus A321. The carrier positioned the new name around growth in European and Asian markets and inbound tourism to Egypt.

The idea

Nesma Airlines began moving to a new name, flyplus, in step with a fleet expansion that added an Airbus A321.

What to borrow

Rolling out a new name alongside new aircraft gives a rebrand physical proof that the airline is changing.